In China, investing in traditional advertising like print media such as magazines and newspapers is continuously showing a decline, though the decline seems to be less than in past years.
How huge the scope is for e-commerce in China can be understood by only one example. The example is of Singles’ Day, the biggest e-commerce day of China, celebrated annually on 11th November. For...
Smartphones are tremendously popular in China and Chinese people use them more than people in most other countries in the world. A survey states that usage of mobile devices is continuously growing in China,...
Social media is now a massive part of every marketing strategy. To some business persons, social media marketing is the “next big thing,” a temporary but powerful fad that must be taken advantage of...
Start-up businesses run by young adults are an increasingly common phenomenon. A commonly overlooked demographic, however, are the real youth — those under 25 years of age. While online business people are facing very...
